![]() ![]() the only country in which it ever operated. With just a little over five months of life remaining, the DVD service has shipped more than 5 billion discs across the U.S. Hastings replaced Randolph as Netflix’s CEO a few years after its inception, a job he didn’t relinquish until stepping down in January. ![]() “It was planned obsolescence, but our bet was that it would take longer for it to happen than most people thought at the time,” Randolph said in an interview with The Associated Press last year across the street from the Santa Cruz post office where he mailed the Patsy Cline CD. The Patsy Cline CD arrived at Hastings’ home unblemished, prompting the duo in 1998 to launch a DVD-by-mail rental website that they always knew would be supplanted by even more convenient technology. Postal Service without being damaged, hoping eventually to do the same thing with the still-new format that became the DVD. Randolph, Netflix’s original CEO, wanted to test whether a disc could be delivered through the U.S. The service’s history dates back to 1997 when Netflix co-founder Marc Randolph went to a post office in Santa Cruz, California, to mail a Patsy Cline compact disc to his friend and fellow co-founder Reed Hasting. "Those iconic red envelopes changed the way people watched shows and movies at home - and they paved the way for the shift to streaming," Netflix co-CEO Ted Sarandos wrote in a blog post about the DVD service's forthcoming shutdown. Many subscribers still wax nostalgic about opening their mailbox and seeing the familiar red-and-white envelopes awaiting them instead of junk mail and a stack of bills. Netflix Adds Paid Account Sharing in the US: How Will it Impact College Students?īut the DVD-by-mail service still has die-hard fans who continue to subscribe because they treasure finding obscure movies that are aren't widely available on video streaming. ![]()
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